Millennials prefer to spend most of their time on social networking sites. While connecting with their friends on Facebook, Instagram, Twitter, and other social media sites, they usually come across brands and companies who market their products and services on these platforms. They get attracted by these brands and try to associate with them by buying their products, merchandise, goods, etc.
We can see top brands in the world spending millions of dollars on social media marketing strategies and promotions. However, social media marketing is not just for the big brands but it works irrespective of the size and scale of your business.
Let us see how social media marketing strategies influences the sales of a business:
A smart social media marketer will first try to build the reputation of a brand before focusing on the sales. Reputation can be created by consistently posting meaningful and attractive content in the social media networking groups and communities as both quality and quantity matter.
An inspiring story or ethics of the company can be promoted to create a good image in the minds of potential customers. This might not directly influence the sales but they usually do the role of bringing new customers and sustaining old customers by connecting and building trust.
When there are tons on the brand on social media, the people will tend to compare the brands as well. Before purchasing the products or services, the people will generally go through the pages and posts posted from your social media business page. Therefore, if they find your marketing powerful or if they see good ratings and reviews on your pages then the customers will consider your products and services.
It is also a fact that the brands that have a stronger online presence especially on social media have managed to outperform their peers in terms of sales and revenue.
Improves Relationship with Customers
Only the brands that build a strong relationship with their customers for a long time manage to thrive in the market today. Social media marketing strategies are not just about promoting your business but it focuses on creating a brand value and establishing better communication with your existing and potential buyers.
LinkedIn and some other social media networks are more suitable for a professional approach whereas you can increase your brand’s visibility through social media sites like Facebook, Tumblr, Instagram, Twitter, etc. Moreover, you can appoint social media executives and managers to handle your social media accounts and they ensure that the bond between you and your customers grows day-by-day. Social media marketing is the best promotional strategy to connect with millions of people at once and if you can engage your audience then it will surely have a positive influence on your sales.
Social media marketing is incomplete with SEO today. SEO builds a strong link between your website and social media pages. Without SEO it is impossible to bring the audience to your business pages and websites. Customer engagement can be ensured by promoting thoughtfully crafted content and SMM plays a huge role in it.
Influence on The Sales Funnel
Sales funnel which is also popularly known as conversion funnel consists of four major aspects viz. creating awareness about the brand, generating curiosity in the minds of potential customers, inspiring them to buy your products or services, and finally converting them into a loyal customer. SMM (Social Media Marketing) addresses all these aspects perfectly and therefore has a great impact on the sales or conversion funnel.
Introducing innovative ideas for the promotion of your brand and goods is the key to achieving your business goals these days. Promotional and advertising requirements of your business can be covered with the help of a comprehensive SMM strategy. Moreover, they generate interest among people for your brand and this directly improves your sales conversion rate.
Agile marketing is a new way to understand the needs and demands of potential customers. It helps you to identify the interest areas of customers as you spread small content pieces on different social media sites to gain useful customer insights. This, in turn, helps a business to enhance its customer engagement which eventually improves the response rates and conversion rates as well.
Social listening can be achieved only through social intelligence. Social intelligence is employed at various levels across the social media channels and the requirements and sentiment of the people are understood either manually or with the help of advanced tools and techniques. This helps the marketers in improving their social media marketing strategies and they can engage and convert more customers with that.
These were the reasons which tell us why social media marketing is having such a huge influence on business sales these days.