SEO is no longer just promoting your website on search engine pages but it also focuses on making your business customer-friendly by providing them with a better experience on your website or social media page.
Small businesses are experiencing the heat of competition in the local market. Therefore, they need to re-invent themselves to be on par with the latest local trends and requirements of customers. Also, SEO helps small businesses to explore the national and international markets as they get equal opportunity and exposure in the online market as the big business houses do. Therefore, SEO has become very important for small businesses these days.
Benefits of SEO for small businesses
Attracting more customers
SEO is not only increasing the page rankings but also focussing on your business requirements. For example, if you want your website to rank on specific keywords then you can use SEO techniques. Also, if you want to tap-in the local market then you can use the local SEO techniques to make your website appear in the top rankings when it comes to local services and products.
Building trust among customers
If your website appears on the top five website lists for multiple keywords then you will automatically have a better online presence than your competitors. Also, it is observed that customers trust the top ranking websites more than those websites that lag. Even if you want to create awareness on your brand then you can use SEO to make your site appear in the top website list on Bing, Google, and other search engines as well.
Small businesses have to sustain local competitors daily. For example, if your products and services are similar to a local company then you will have to look at how optimized your website is handling the responses and requirements of your potential customers. You can use SEO marketing strategies to reach your audience in more ways so that you can sustain the local competition easily.
Enhancing customer experience
As we have seen earlier, SEO is not just about keywords anymore but it also focuses on providing a happy experience to your existing and potential customers. SEO will enable you to develop a website for your small business that is smooth, user-friendly, and fast. This will not only enhance the customer experience but will also increase your conversion rate.
Improve conversion rate
As an SEO-friendly website, your website will be easy to use and navigate which will boost your online sales. Not only that, you can make your website compatible with different devices like cell phones, tablets, etc. and you can easily attract and convert more customers through them. A few hours of SEO can make a huge difference to your business and therefore even small businesses cannot stay away from SEO today!
Now, let us look at the types of SEO that can help a small business grow:
You can make your website rank top in mobile searches using SEO tools and techniques. Not only that, people are using voice assistants on their android and iPhones today, and mobile SEO can make your website or mobile app relevant to these voice searches as well.
Ranking on the top of search engine pages is not a mere luck but SEO experts spend a lot of time and energy to get that top spot for you. On-Page SEO techniques include customizing the URL, heading tags for your website, managing Meta description, increasing keyword density, creating appealing content, and much more that will help you achieve that top position in the search rankings.
As we have already seen in the above section, local SEO is important for leaving your local competitors behind. For example, if you are a florist in Sydney then you would like to rank your website for the keywords like florists in Sydney.
Local SEO methods will establish your business in the local market and it will also help you to improve your according to the local phrases and keywords.
If On-Page SEO techniques are not enough for your small business then you can also combine it with Off-Page SEO methods. Off-Page SEO methods include social media marketing, brand building, and link building techniques that will increase the footprint on your website.
Therefore, it not only helps you improve your rankings but also creates awareness about your brand and even helps you to build trust among your customers.
We have seen which types of SEO that a small business can choose to survive in the local and regional markets. SEO & SEM (Search Engine Marketing) do need a sizeable budget but the small businesses can afford to go step-by-step through all these processes.